With Coronavirus and travel and meeting restrictions, the question arises of how to transform a constraint into an advantage and take advantage of the opportunity to be smarter than its competitors and better communicate with its customers and prospects?
In this context, it is Inbound Marketing that offers the best results in terms of ROI. However, storytelling has limits, the main one being that you quickly run out of ideas or lack of material to better write at a very sustained pace while retaining the interest of your readership.
Sponsoring is a way of communicating by leaning naturally and without artifices on the passions of your target customers.
This is how Sponsorship easily integrates into the Marketing Mix thanks to the beautiful stories linked to athletes and the artists who are the actors.
Supporting an Athlete financially means following him from the start of his sporting adventure to the podium and for quite some time thereafter. That’s to say if there is enough to talk about about training and physical and mental preparations. Then when the competition arrives we will be able to embroider on the competition, the records to beat or those that have been. The return, whether triumphant or modest, in the family, friendly or professional context of the champion is an opportunity to communicate widely on the values of the Brand-Event partnership.
Whatever the result, the Sponsor always wins in terms of notoriety and brand image with its customers, employees and suppliers and partners. Leaving in its wake memories that will last.
The winning Athlete will take advantage of their success to thank their Sponsor on all occasions, ensuring that the brand with logo is clearly visible on images, videos and press articles or online.
No other way of communicating reaches the level of Sponsorship in terms of ease of communication and financial results. Sponsorship sells. The big brands that have been using it for a long time know that profitability is at the rendezvous of the millions of Euros that they invest in Sponsoring.
A good example for the smallest companies which can also access it with more modest budgets.
It is in this context that 123sponsor.one, the Marketplace dedicated to Sponsorship, plays an essential role in connecting the Brands with the Project Developers.
The platform displays many projects to sponsor. Budgets start from a few hundred Euros … and go beyond a million Euros
For Agencies, Marketing or Communication, generating additional turnover by offering Sponsoring campaigns to their clients is a winning approach.
123SPONSOR.ONE the Sponsorship Marketplace displays Projects in several themes from several countries, for targeted audiences on 5 continents. There is certainly a project in affinity with the style and brand philosophy of your customer’s Brand …